Qualitative Research PDF
By:Sheila Keegan
Published on 2009-10-03 by Kogan Page Publishers
Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.
This Book was ranked at 36 by Google Books for keyword Research.
Book ID of Qualitative Research's Books is L5tsI4UrgLUC, Book which was written bySheila Keeganhave ETAG "ZnMrtwUY2LU"
Book which was published by Kogan Page Publishers since 2009-10-03 have ISBNs, ISBN 13 Code is 9780749458607 and ISBN 10 Code is 0749458607
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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