Qualitative Marketing Research PDF
By:Johanna Moisander,Anu Valtonen
Published on 2006-05-11 by SAGE
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
This Book was ranked at 15 by Google Books for keyword Research.
Book ID of Qualitative Marketing Research's Books is Zz56vpAv3_YC, Book which was written byJohanna Moisander,Anu Valtonenhave ETAG "yscuWOE0aBY"
Book which was published by SAGE since 2006-05-11 have ISBNs, ISBN 13 Code is 9781847878045 and ISBN 10 Code is 1847878040
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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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