Focus Groups as Qualitative Research PDF
By:David L. Morgan
Published on 1997 by SAGE
The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
This Book was ranked at 19 by Google Books for keyword Research.
Book ID of Focus Groups as Qualitative Research's Books is iBJZusd1GocC, Book which was written byDavid L. Morganhave ETAG "jWK9rf3Zukc"
Book which was published by SAGE since 1997 have ISBNs, ISBN 13 Code is 9780761903437 and ISBN 10 Code is 0761903437
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Book which have "80 Pages" is Printed at BOOK under CategoryMedical
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