Marketing Research PDF
By:Riccardo Benzo,Marwa G. Mohsen,Chahid Fourali
Published on 2017-11-27 by SAGE
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
This Book was ranked at 18 by Google Books for keyword Research.
Book ID of Marketing Research's Books is eWkCDgAAQBAJ, Book which was written byRiccardo Benzo,Marwa G. Mohsen,Chahid Fouralihave ETAG "OG1y4FERzTQ"
Book which was published by SAGE since 2017-11-27 have ISBNs, ISBN 13 Code is 9781526422354 and ISBN 10 Code is 1526422352
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "432 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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